CONSTANT THERAPY
Brain health, for life
When function takes precedence over form
THE CHALLENGE
Constant Therapy is a digital therapeutics company delivering AI-powered speech, language, and cognitive therapy through an award-winning app. With a target demographic largely over the age of 60 living with cognitive or communication challenges, Constant Therapy had to strike a balance between their leading-edge technology, and the accessibility that was critical to their users.
OUR SOLUTION
Accessibility was at the core of every choice we made as we elevated Constant Therapy’s existing brand into something both their users could delight in, and prospective partners would find compelling. Visually, we leveraged cerebral imagery and applied their bold, rich color palette in ways that wouldn’t overwhelm users. Tonally, we focused on simple, straightforward language so that readers of all capabilities could understand their sophisticated technology. What resulted was a unique brand that felt authentic and innovative, without ever feeling overwhelming to users living with cognition challenges.