WEIGHTWATCHERS
Healthy habits—for life
Targeted customer engagement
THE CHALLENGE
The WeightWatchers team was looking to develop a comprehensive email marketing campaign to increase brand awareness and engagement among a targeted audience. With specific strategic needs and a high volume of original creative required, WeightWatchers was looking for a partner who could bring their vision to life.
OUR SOLUTION
WeightWatchers partnered with Salt + Pep to turn their email engagement goals into a reality. Using the team’s high-level strategy as our north star, we created a comprehensive engagement series that met each of their specific audience-needs, while also staying true to their iconic brand. To ensure long-term scalability, we developed a modular design that would allow the team to adapt and evolve the content as they gathered performance metrics from their audience over time.