WOEBOT HEALTH
Your mental health ally
When science and whimsy collide
THE CHALLENGE
With Series B funding secured, Woebot Health—the maker of a digital mental health ally that engages people in proven therapeutic techniques through small yet powerful conversations—was looking to refresh their brand to reflect their bold mission: To make mental healthcare radically accessible. Woebot Health partnered with a major New York City-based brand innovation consultancy to develop the creative concept, and engaged Salt + Pep to apply that new brand concept to a broad spectrum of creative assets.
OUR SOLUTION
Using the new concept and brand guidelines, Salt + Pep developed a full suite of creative assets the Woebot Health team could pull from at any time. From sales enablement materials and investor presentations to social media, web pages, and more, Salt + Pep took a concept and turned it into a full and cohesive brand expression.